If we go back to what feels like a lifetime ago – 2020, positioning was often treated as a static strategy – set once and reviewed annually (if that).
But as we enter 2025, the game has changed.
A multifaceted positioning strategy has become the cornerstone of what makes a company be able to win 6 & 7 figure deals with enterprise and mid-market companies.
Its now an ever evolving strategy that can make or break being able to land large deals.
What It takes to land bigger deals in 2025:
1. Brand Positioning – Aligning your strategic value with what enterprise buyers care about most and positioning your business within the market to make you the obvious, credible choice in your industry.
2. Authority Positioning – Establishing influence and visibility so you’re perceived as the expert and trusted partner before you even pitch. If you don’t, your competitors will.
3. Offer Positioning – Framing your solutions as high-impact investments that solve specific, high-value challenges and align directly with enterprise priorities.
Why positioning Is no longer optional:
– Buyers aren’t looking for options – they’re looking for certainty and strategic alignment with their goals.
– The businesses securing 6- and 7-figure deals are those that move beyond differentiation to become strategic assets for their clients.
– Positioning today isn’t set-and-forget—it’s a living strategy that adapts as your market evolves and it’s the very thing that makes potential customers see you as the only solution.
What I do with my Premium Positioning Method:
I work directly with B2B founders to transform how you position your business so you can:
– Be seen as the go-to strategic partner for enterprise and mid-market buyers.
– Build authority that gets you noticed by your ideal customer so they already trust you before you enter the room.
– Frame your offer as high-value, must-have solutions that resonate with decision-makers.
This about creating a custom positioning strategy that amplifies your brand, creates instant authority and position your offer as the only solution.
Ready for 2025 to be the year you secure bigger deals and scale your business?
Let’s talk about how we can position your business to do just that.
