Making the pitch is only half the job when closing a high-value custom
The decision is often 75% already made before you even speak to them, especially in mid-market and enterprise deals.
Businesses assess perceived value long before the pitch.
They evaluate:
Brand Positioning – Does your brand signal credibility, authority, and alignment with their values?
Product Positioning – Is your offer positioned as the most relevant and impactful solution to their challenges?
Authority Positioning – Do you demonstrate expertise through thought leadership, case studies, and proven results?
Market Reputation – Are you already seen as trusted and capable based on testimonials, references, and visibility?
STOP relying on the pitch to create value.
START building perceived value early by positioning your brand, product, and expertise as the only logical solution, so the pitch simply reinforces the decision they’ve already made.
