I’ve closed £30m in sales with global enterprises.
Here’s what won’t attract them:
– You having thousands of followers. – Writing posts to go viral. – High engagement and impressions. – Commenting on 10 posts a day to drive visibility. – Writing in sentences no more than 8 words (IYKYK).
These are all tactics and tactics don’t attract high-value decision makers.
What works is strategy.
✨Carefully curating your network with your ideal million-pound client.
✨ Creating content through the lens of authority, thought leadership, and solution selling.
✨ Positioning your offer from multiple angles – outcomes, expertise, and alignment so high-value customers can clearly see why you’re the one they should choose (in their own time).
✨ Speaking directly to the desires and decision making triggers of your ideal customer through your content and profile.
High-value decision makers don’t buy from tactics.
They buy from strategy that demonstrates you understand their world.
Strategy has allowed me to close 90% of my high-value clients from LinkedIn.
Ready to shift from tactics to strategy? Let’s talk.
