If you don’t have one of the following core capabilities –
– You offer something that can’t be replicated by competitors ie your USP.
Or
You offer something that won’t be replicated by competitors ie they can’t compete on something.
If you want to secure long term strategic contracts worth 6-7 figures, this is critical to your positioning strategy.
I’ve had clients come to me who have been switched out overnight because they didn’t have a core competency that created a moat around their business to secure long-term strategic partnerships.
This is part of my premium positioning method where I help my clients create a market position that allows for long-term sustainable revenue.
