One of the most common mistakes B2B founders make when targeting enterprise clients?
Waiting until a deal is on the table to start positioning themselves as the obvious choice.
The work I did with my client happened 7 months before they closed the deal.
Its the long game most of the time.
We laid the groundwork to ensure they were seen as the trusted authority in their space – long before they pitch their offer.
Here’s how we built their foundation for success:
1. We Elevated Their Authority Early.
From day one, we focused on positioning them as a category expert- not just another option in the market.
By leaning into their niche insights and proven results, they stood out as a specialist who understood enterprise challenges deeply.
2. We Shaped a Brand Narrative That Sold Confidence.
Enterprise buyers don’t take risks—they make calculated decisions based on trust.
We restructured my client’s messaging to communicate certainty, expertise, and long-term value, so prospects already felt confident before conversations began.
3. We Built a Strategy That Attracted the Right Attention.
Instead of chasing deals, we created authority-led content and assets that naturally drew decision-makers in.
By the time an opportunity arose, the potential client already felt like they knew my client which make the decision making process easier.
Enterprise deals aren’t won in the pitch.
They’re won long before, through strategic positioning and authority-building that makes you the obvious answer before the first conversation even happens.
When done correctly you can beat larger competitors.
If you are ready to start attracting larger customers, let’s have a chat.
