Even though my approach consistently delivers 25x my clients investment.
This objection uncovers a lot.
Let’s talk about it…
It shows me who my ideal clients are and this is a great thing.
I get it, when you’re looking at an investment, it’s easy to focus on the upfront cost.
However, the businesses consistently landing 6- and 7-figure deals don’t operate with a “cost-first” mindset.
They ask a different question:
“What’s the ROI of this investment?”
For my ideal clients, the answer is clear.
When your positioning can unlock 6- and 7-figure deals with enterprise and mid-market companies, the ROI is obvious.
The real cost for them is…
– Staying stuck in the cycle of smaller deals and stalled growth.
– Missing out on opportunities because their positioning isn’t aligned with the clients they want to attract.
– Is spending more time hustling and less time focusing on strategic growth.
– Letting once in a lifetime opportunities not happen.
Investing in your business isn’t about spending – it’s about multiplying your results.
My ideal client knows they have to invest in themselves in order to go to the next level.
So I urge you to challenge your thinking, will you always see investing in taking your business to the next level as a cost you can’t justify right now?
