I’ve been bad at sales and I’ve been good at sales

I’ve been bad at sales, and I’ve been great at sales.

I’ve closed zero deals, and I’ve closed 7-figure deals. So, what’s the difference?

When I’ve not closed deals, it wasn’t because I lacked skills or drive.

It was because the positioning of the brand, product, or authority was off.

Either:

– The brand didn’t resonate with decision-makers.

– The product wasn’t framed as a strategic solution and/or a critical unmet need they had to resolve.

– There was a lack of authority that didn’t inspire trust.

Sales don’t start in the pitch, they start with positioning.

When I took on strategic responsibility, I realised:

– Your brand sets the tone – If it doesn’t resonate with decision-makers, you’re already losing before the conversation starts.

– Your offers make or break the deal – If they aren’t positioned as high-value, strategic solutions, enterprise buyers won’t prioritise them.

– Your authority drives decisions – If buyers don’t trust you as the expert, the deal stalls before it even begins.

Throughout the B2B sales cycle, positioning isn’t just important, it’s the deciding factor that determines whether deals move forward or fall apart.

So ask yourself, do you have proof that:

1. Your brand clearly resonate with your ideal buyers?

2. Your offer is framed as a strategic, high-impact solution?

3. Do you hold an authority in your industry that demonstrates and inspires confidence?

⬆️ Do they all align and compliment each other?

If you’re unsure, that’s the gap.

My 1:1 intensives show you how.