LinkedIn has 1 billion users and only 1% know how to leverage it.

Your ideal high-value customer will come to you, if you know how to use it.

LinkedIn is amazing at positioning your business as an authority.

When used correctly it can help you stand out against larger competition.

Most large B2B businesses are not leveraging the CEO’s personal brand.

As a founder you have a great opportunity to share your unique perspective.

To become known as a thought leader.

To showcase what makes your business the perfect fit for your ideal high-value customer.

Businesses want to see what makes you a good fit for them before making a decision on whether to speak with you.

That’s very hard if you don’t exist online other than a static website.

A one dimensional perspective on your business isn’t enough anymore.

Authority positioning is critical to succeed in 2025.

Its so important in securing large deals that it’s one of the three pillars I work with my clients on.

Are you going to make LinkedIn a priority in 2025?