You can steal this strategy to elevate the type of customers you are converting.
Here’s how it happened…
They were ready to start securing high-impact contracts and put their business on the map.
However, they had tried every different sales tactic out there in order to do so.
Why wasn’t it working?
The issue wasn’t sales skills. It was positioning.
Because you can be the best salesperson in the world but if your product/service isn’t positioned correctly you will struggle to close high-value customers.
– Their positioning didn’t clearly demonstrate how they solved a critical, urgent unmet need.
– They weren’t speaking directly to their million-pound customer.
AKA the exact person/business your work is for and who gets the best results from your product or service.
Here are the micro-shifts we made:
Shift 1: We refined their positioning to showcase the high-stakes problem they solved and positioned them as the only solution in a way that stood out against their competition.
Shift 2: We refined their messaging to speak directly to their million-pound customer, making every word resonate with their highest-value prospects. Generic ICP language doesn’t work anymore.
The result?
They secured a £1M contract that wasn’t just a revenue boost – it was fully aligned with their business vision and the bigger impact they were building.
I help clients secure high-value customers through my premium positioning method, a method that has allowed me to close 30M in sales with high-value customers and now does the same for my clients.
If you are ready to create waves within your industry and for your business, let’s have a conversation.
