Securing 6- and 7-figure deals isn’t about working harder, pitching more, or endlessly chasing leads. It’s about positioning your business so decision-makers see you as the trusted, strategic partner they need. This is the foundation of the Premium Positioning Method™, a proven framework designed to align your brand, offer, and authority for high-value opportunities.
Let’s break down what makes this method so effective and why it’s essential for businesses aiming to win big contracts in complex B2B sales cycles.
The Problem: Why Traditional Approaches Fail
Many businesses focus on tactics: generating more leads, tweaking sales scripts, or adding new offerings. While these can help at smaller scales, they don’t address the core issue when it comes to securing large deals.
Positioning is the cornerstone of your business and is fundamentally what moves the needle most in your business.
Without strategic positioning, you risk:
Constantly chasing enterprise and mid-market buyers to take notice of your product/service and struggling to gain the attention of key decision-makers and secure key high-value customers.
Blending into the noise of competitors, leaving buyers unsure why they should choose you.
Capped deal sizes – without strategic positioning you will struggle to secure 6 & 7-figure deals.
Stalled sales cycles because buyers aren’t convinced of your unique value.
Positioning isn’t just one piece of the puzzle; it’s the framework that holds everything together. When done right, it eliminates friction, builds trust, and sets you apart as the obvious choice (before you even step into the room).
The Premium Positioning Method™ : The Three Pillars
The Premium Positioning Method™ is built around three key pillars: brand positioning, offer positioning, and authority positioning. Together, these elements create a cohesive strategy that resonates with high-value buyers and aligns with their decision-making priorities.
1. Brand Positioning
Your brand isn’t just your logo or tagline. It’s how decision-makers perceive your business and what it represents. To secure high-value contracts, your brand must:
Resonate with the priorities of enterprise and mid-market buyers.
Communicate your unique value proposition clearly and confidently.
Stand out in competitive markets as a partner they can trust.
Effective brand positioning ensures buyers see your business as a credible, strategic partner, not just another option.
Anyone can have a business, but not everyone can create a brand that resonates and activates high-value customers to want to see you a strategic partner instead of just another vendor.
2. Offer Positioning
Your product\service needs to be considered a critical priority in order to secure 6-7 figure deals and attract high-value businesses such as Enterprise customers. Your offer must:
Solve the exact challenges your ideal buyers are prioritising.
Be framed as strategic investment that solves a critical unmet need that your competitors can’t compete on.
Align with the broader goals of the decision-makers you’re targeting.
When your offers are positioned as indispensable solutions, these high-value customers start seeing you a clear strategic choice.
3. Authority Positioning
High-value buyers don’t just buy into your brand or offer, they buy into your authority. It is critical to demonstrate that you as a founder are an authority within your industry. Authority positioning ensures that:
You establish trust before the first conversation.
Decision-makers see you as the expert who understands their world.
Your reputation precedes you, eliminating the need to “prove” your value.
By building authority strategically, you create a foundation of trust that accelerates decision-making.
Why This Method Works
During the last decade it has become apparent that unless all 3 positioning pillars are optimised and aligned, a business will struggle to close high-value deals with key customers.
My Premium Positioning Method™ works because it aligns with how high-value buyers think and act. Decision-makers at the enterprise and mid-market levels aren’t looking for just another vendor; they’re seeking strategic partners who:
Understand their challenges at a deep level.
Speak their language and align with their goals.
Deliver solutions that drive measurable results.
By aligning your brand, offer, and authority, this method ensures every interaction builds trust, reinforces your value, and moves buyers closer to a confident “yes.”
This method has helped me close £30 million in sales with enterprise and corporate customers.
How the Premium Positioning Method™ Transforms Results
Here’s what happens when you implement this framework:
Increased deal size: We align your positioning throughout your business to create a brand that pre-empts and answers a critical unmet need for your ideal customer in a way that aligns you as a strategic partner so you can command larger deal sizes.
Work with more prestigious businesses: because my premium positioning method has a proven formula for what is needed to attract world-class customers, you will be able to start to attract the key players in your industry as customers.
You become the authority – high-value customers choose the partner that is positioned as the authority in their industry, we set you up to become just that.
More attracting and less chasing – we align your brand, authority and offer in such a way that your ideal high-value customers start to come to you instead of you always having to chase them.
Shortened Sales Cycles: Buyers trust your expertise earlier in the process, reducing friction and speeding up decisions
Stronger Client Relationships: Buyers see you as a long-term partner, not just a transactional supplier.
A lot of my clients go on to secure 6 & 7 figure deals within a matter of months and the average ROI is 25X.
Is the Premium Positioning Method™ Right for You?
This method is ideal for B2B founders who:
Want to move past tactics that don’t move the needle and want to create a high-level strategy that positions their business to start attracting 6- and 7-figure deals.
Want to move beyond chasing leads to attracting high-value buyers.
Need a strategy tailored to complex sales cycles and decision-making processes.
This method is not industry-specific and can be adapted to any industry, I have worked with over 12 different industry types.
If you’re ready to position your business to stand out, build trust, and win larger deals, my Premium Positioning Method™ can help you achieve those goals.
Next Steps
The key to landing high-value contracts isn’t about working harder, it’s about positioning smarter.
My premium positioning method is typically a 6 week 1:1 intensive that is adapted specifically to your business’s unique needs. This is a done with you service and I will be with you every step of the way to optimise your positioning.
Let’s work together to align your brand, offer, and authority so you can secure the deals you’ve been aiming for.
