If you are a founder feeling friction in your selling process.
This ones for you…
It actually has little to do with selling.
I learnt that to close high-value customers you need to create:
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The correct positioning that then creates a superior product/service.
A superior product/service allows for superior market messaging.
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Superior market messaging creates industry-leading sales.
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Industry-leading sales happen when you create a market message that demonstrates your unique offer by positioning it in a way that activates your ideal customer to buy.
Do it in the right order.
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If you haven’t, fix it.
Watch the magic happen.
Need help with this? You know where I am.
P.S Founders, have you done it in the right order?
